Shiny Ads, a digital advertising technology company providing sell-side automation solutions, today announced Self-Serve for Professional Advertisers, filling an important gap in the automated digital ad sales spectrum for publishers and providing new cost-efficiencies for advertisers and publishers alike. Self-Serve for Professional Advertisers creates an easy-to-use, reliable and end-to-end online interface for ad agencies and advertisers to manage their own ad buys — and giving the publisher’s direct sales teams freedom to focus on high-value transactions.
Publishers benefit from Self-Serve for Professional Advertisers by simplifying the buying process for clients. The HTML5 web-enabled interface lets more orders be processed in less time, with fewer errors and no direct sales involvement. Sales teams are able to shift their focus to larger clients and higher-value or non-standard opportunities. Furthermore, publishers remain in complete control; in addition to defining who has access to the platform and what credit terms are applied to each agency, publishers control approval of all campaigns and pricing.
“Self-Serve for Professional Advertisers represents a true step forward in efficiency for all parties,” said Roy Pereira, Shiny Ads founder and CEO. “Many mid-sized ad agencies — and many medium-to-large advertisers — spend a huge amount of their and the publisher’s time simply placing and managing their premium ad buys. These people know the advertising industry and require very little handholding. Self-Serve for Professional Advertisers fully automates the process for them and the publisher. It offers real convenience and a diverse feature set to agencies and advertisers, all within an easy-to-use interface.”
Self-Serve for Professional Advertisers is an extension of Shiny Ads’ self-serve advertising solutions for premium digital publishers. Optimized for this critical segment of the media buying marketplace, the platform’s dashboard allows advertisers to handle every aspect of their transactions. It also features shopping cart convenience, product search, complete order management, creative upload capability for line items in each active insertion order, and payment via bank wire transfer or credit card (Net 30/60).
With a unique focus on increasing publisher revenue and profits from premium ad buys, Shiny Ads is leading a fundamental industry shift to new automated sell-side technology. Self-Serve for Professional Advertisers is available today. Find out more about Shiny Ads at www.shinyads.com.