Today, AudienceScience®, a global digital marketing technology company, announced Emily Riley, formerly of Forrester Research, joined as vice president of marketing and sales strategy. In this role, Riley oversees the company’s worldwide marketing strategy and execution.
Riley has been an influential part of the online advertising and digital publishing business as an executive and analyst since the 90s. As AudienceScience continues to expand both domestically and internationally, she adds unique qualifications from the past six years at Forrester Research, first as an Analyst covering digital media, then as a VP and Research Director for Interactive Marketing. At Forrester, Riley worked closely with Fortune 500 brands and developed an intimate knowledge of their strategies for digital media. “AudienceScience has the best audience-based digital advertising solution on the market. Their deep data segmentation, real-time campaign execution and rich analytics are bar none,” she said. “It’s a pleasure to join the team.”
Riley follows the recent addition of Mike Peralta, who joined AudienceScience as president earlier this summer and oversees sales, marketing, operations and business development, with a primary focus on ensuring the successful adoption of the AudienceScience® Gateway technology platform. Peralta states, “I’m thrilled to welcome Emily to the AudienceScience team. Her relationships with big brands and her keen focus on the development of growth strategies with integrated sales and marketing programs will clearly extend our successful efforts for our current and future clients leveraging the AudienceScience Gateway platform.”
While at Forrester, Riley specialized in analyzing advertiser, consumer and publisher trends. Specifically, she wrote some of the earliest and most influential reports on digital advertising technologies including audience targeting, online brand and direct response marketing, measurement, response and social marketing. Prior to Forrester, Riley held executive roles at Martha Stewart Living Omnimedia and Advertising.com.
“The success AudienceScience has amassed as a technology innovator in digital marketing is again validated with the addition of Emily,” said Jeff Pullen, CEO of AudienceScience. “Emily will further strengthen our ability to act as a strategic partner for brands who must generate sustained return from their digital media investments at a global scale.”