Pretty much every day, Facebook reminds me that someone I know is having a birthday. Because many of my friends in the social networking universe are really acquaintances in the actual universe, such reminders would prompt me to leave a birthday greeting on that person’s wall, and that would be that.
But what if it’s a close friend or family member, and life being what it is, I havent yet gotten them a gift. Wouldn’t it be cool if I could take care of that without having to leave Facebook?
Well, as of today, that possibility exists, in the form of Facebook Gifts. But as some critics point out, whether or not it succeeds is, as Billy Joel would say, a matter of trust.