Profitable Online Magazine Turns Brands into Subscribers

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BOSTON – Subscribers used to have a face. Now they have a logo.

Her Campus Media, the parent company of HerCampus.com, the #1 online magazine for college women with over 3,000 student ambassadors and chapters at 200+ colleges across the country, has launched an innovative Marketing Subscription Service designed to connect corporate clients to the site’s coveted audience of 18-24-year-old women.

Unlike traditional magazines whose subscribers pay for content on a regular basis, all of Her Campus’s content is completely free to readers. Instead of charging readers for content, the Boston-based company has turned the subscription model on its head by creating a service in which advertisers are the ones who “subscribe.” This service allows a client list that includes Bing, Intel, Victoria’s Secret PINK, LOFT and Contiki, to sign up for weeks, months, even years at a time, allowing their messaging to be delivered to Her Campus’s readers on a consistent basis and taking advantage of a bevy of integrated marketing opportunities that range from sponsored content, email blasts and social media posts, to website takeovers and on-campus activations.

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