Pre-order iPhone 5s are Already Gone


We might well have reached the point where Apple has lost its capacity to stop info about its product launches from leaking out, but that seems to matter more in the media than in the marketplace. The entire pre-order inventory of the new iPhone 5 at the online Apple Store sold out in about an an hour.

The consumer clamoring for the iPhone 5 was predicted by Toluna QuickSurveys within hours of the Apple announcement. Its survey of 2,000 Americans found that:

  • 58 percent were impressed by the new look, with consumers between the ages of 18-34 (61 percent) slightly more impressed than consumers over 35 (55 percent).
  • Extended battery life was the favorite element of the new phone, followed by the enhanced processing power and speed.
  • People who already own an iPhone are more likely to upgrade to the iPhone 5, with 76 percent saying they would definitely upgrade.
  • Android users had a mixed response: 32 percent say they would buy it and 33 percent say they definitely would not buy the iPhone 5.
  • More than half (56 percent) of Blackberry users would give up their current device for an iPhone 5.
  • The biggest disappointment from the launch was the lack of wireless charging (24 percent) and not having micro-USB capability (also 24 percent).



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