Pre-order iPhone 5s are Already Gone

Written on
Sep 14, 2012 
Mike Daly  |

We might well have reached the point where Apple has lost its capacity to stop info about its product launches from leaking out, but that seems to matter more in the media than in the marketplace. The entire pre-order inventory of the new iPhone 5 at the online Apple Store sold out in about an an hour.

The consumer clamoring for the iPhone 5 was predicted by Toluna QuickSurveys within hours of the Apple announcement. Its survey of 2,000 Americans found that:

  • 58 percent were impressed by the new look, with consumers between the ages of 18-34 (61 percent) slightly more impressed than consumers over 35 (55 percent).
  • Extended battery life was the favorite element of the new phone, followed by the enhanced processing power and speed.
  • People who already own an iPhone are more likely to upgrade to the iPhone 5, with 76 percent saying they would definitely upgrade.
  • Android users had a mixed response: 32 percent say they would buy it and 33 percent say they definitely would not buy the iPhone 5.
  • More than half (56 percent) of Blackberry users would give up their current device for an iPhone 5.
  • The biggest disappointment from the launch was the lack of wireless charging (24 percent) and not having micro-USB capability (also 24 percent).

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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