nRelate, a rapidly growing content discovery company and operating business of Ask.com, an IAC (NASDAQ: IACI) company, today announced a partnership with CBS Interactive. The deal will enable nRelate’s content discovery platform to provide targeted article recommendations to readers across the CBS Interactive network, and allow content owners to reach a larger audience.
This deal will place CBS Interactive properties, such as CNET, CBSNews.com and CBSSports.com in the nRelate publisher network, along with the planned addition of nearly three million handcrafted articles from the library of About.com, which Ask.com recently announced it intends to acquire. The two deals are expected to propel nRelate’s reach to almost three times its current size across a wide range of mainstream media, expert content and niche sites.
“We are always looking for ways to deliver great content to our users that align with their interests,” said Zack Rogers, senior vice president, revenue operations, CBS Interactive. “nRelate’s platform not only gives us another channel to do that, but also expands advertising opportunities for brands that produce content.”
nRelate’s content discovery platform provides about 50,000 high quality publishers with means to increase both traffic and user engagement through targeted article recommendations, as well as earn revenue when readers navigate to sponsored articles from nRelate content partners. The company’s publisher partners include a range of media organizations and bloggers in categories such as food, parenting, sports, technology and DIY.
“The addition of CBS Interactive to our publisher network underscores the huge market opportunity around content discovery,” said Neil Mody, founder and CEO of nRelate. “The significant growth of our network in such a short amount of time is a testament to this model’s scalability for readers, traditional publishers, and any brand looking to maximize their investment in high-quality content.”