Marketo Offers ‘Definitive Guide to Social Marketing’


Marketo, a leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing.  With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to implement social marketing strategies to improve lead generation and revenue growth.

Today, social is more than just a channel or tactic; it is a strategy that should be present in every aspect of marketing. Marketo’s Definitive Guide to Social Marketing explains how marketers can unlock the peer-to-peer communications and recommendations that are inherent in social to amplify the impact of every campaign. This guide is an all-purpose, go-to handbook that offers actionable strategies for all marketers, whether just starting out or already equipped with a well-defined social marketing plan

In the past, marketers have thought of social marketing primarily as listening, responding, and publishing social updates. Although those are important, today’s marketer also needs to incorporate social into every marketing strategy. The real promise of the social explosion for marketers isn’t about updating a corporate feed; it’s about turning fans and customers into an army of powerful brand advocates.

“People trust what their friends and peers have to say about a company much more than they trust what the company has to say about itself,” said Jon Miller, vice president of marketing content and strategy at Marketo. “The Definitive Guide to Social Marketing shows companies how to tap into the power of peer-to-peer influence to amplify the reach and impact of every marketing campaign.  It shares detailed strategies for leveraging the top social networks, and for adding a social component to every campaign you ru

Key Items Discussed in the Definitive Guide to Social Marketing:

  • Why does my business need social?
  • Laying the foundation: Checklists, planning, team-building and content creation.
  • Peer-to-peer social sharing: Social validation and influencer marketing
  • Social media channels and tactics.
  • Tools: Monitoring, publishing and sharing applications.
  • Incorporating social marketing into every funnel stage: Leads, opportunities and customers.
  • Social’s staggering ROI: Measurement and business results.

All Marketo Definitive Guides, including the all-new Definitive Guide to Social Marketing, are free to download.




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