Key Reading Material from the Shop.org Annual Summit

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Shop.org, the e-commerce arm of the National Retail Federation, held its three-day Annual Summit last week in Denver. For those who missed it, we’ve got several different takes on the goings-on.

Dan Darnell, VP of Marketing for Baynote, was among the attendees and offered this verbal snapshot of the proceedings: “Shop.org 2012 demonstrated the necessity for retailers to execute an omni-channel strategy that seamlessly integrates all consumer touchpoints. While digital plays an important role in this strategy, brick-and-mortar stores still have their place. Companies must bridge the digital and physical worlds to create a cohesive customer experience and to increase chances for success.”

Baynote also covered the summit extensively on its blog:

Lastly, the Denver Business Journal’s wrote about Shop.org’s new m-commerce website and other tasty tidbits from the summit in his “Reporter’s Notebook.”

 

 

 

 

 

 

1 COMMENT

  1. […] “Key Reading Material for the Shop.org Annual Summit,” Adotas – If there was one overarching message from Shop.org this month, this was it: Retailers need to execute an omni-channel strategy that seamlessly integrates all consumer touchpoints. While digital plays an important role in this strategy, brick-and-mortar stores still have their place. Companies must bridge the digital and physical worlds to create a cohesive customer experience and to increase chances for success. In case you’re looking for more details on the highlights and themes from Shop.org, check out this Adotas article that includes my thoughts along with links to all of Baynote’s Shop.org insights. […]

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