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Key Reading Material from the Shop.org Annual Summit

Written on
Sep 18, 2012 
Author
Mike Daly  |

Shop.org, the e-commerce arm of the National Retail Federation, held its three-day Annual Summit last week in Denver. For those who missed it, we’ve got several different takes on the goings-on.

Dan Darnell, VP of Marketing for Baynote, was among the attendees and offered this verbal snapshot of the proceedings: “Shop.org 2012 demonstrated the necessity for retailers to execute an omni-channel strategy that seamlessly integrates all consumer touchpoints. While digital plays an important role in this strategy, brick-and-mortar stores still have their place. Companies must bridge the digital and physical worlds to create a cohesive customer experience and to increase chances for success.”

Baynote also covered the summit extensively on its blog:

Lastly, the Denver Business Journal’s wrote about Shop.org’s new m-commerce website and other tasty tidbits from the summit in his “Reporter’s Notebook.”

 

 

 

 

 

 





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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