Key Reading Material from the Shop.org Annual Summit
Shop.org, the e-commerce arm of the National Retail Federation, held its three-day Annual Summit last week in Denver. For those who missed it, we’ve got several different takes on the goings-on.
Dan Darnell, VP of Marketing for Baynote, was among the attendees and offered this verbal snapshot of the proceedings: “Shop.org 2012 demonstrated the necessity for retailers to execute an omni-channel strategy that seamlessly integrates all consumer touchpoints. While digital plays an important role in this strategy, brick-and-mortar stores still have their place. Companies must bridge the digital and physical worlds to create a cohesive customer experience and to increase chances for success.”
Baynote also covered the summit extensively on its blog:
- “The Top 5 Things you Missed at Shop.org” (key takeaways from the conference).
- “It’s All About the People” (highlights of keynote speeches by David Walmsley, Multichannel Development Director for Marks & Spencer, and Jamie Nordstrom, President of Nordstrom Direct, which proffered that without customers and staff, technology would be the proverbial tree falling in the forest).
- “Episode 3: The Stores Strike Back” (coverage of Toys R Us CEO Jerry Storch’s keynote speech about why brick-and-mortar stores remain crucial for retailers).
Lastly, the Denver Business Journal’s Dennis Huspeni wrote about Shop.org’s new m-commerce website and other tasty tidbits from the summit in his “Reporter’s Notebook.”
Tags: baynote, Dan Darnell, David Walmsley, ecommerce, Jamie Nordstrom, Jerry Storch, m-commerce, Marks & Spencer, National Retail Federation, Nordstron Direct, online-shopping, shop.org, Shop.org 2012 and Toys "R" Us
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