BOSTON (September 19, 2012) – Fiksu, Inc., developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world’s largest app media inventory, today released its SDK 3.0 to support Apple’s new marketing attribution standard for the iOS 6 platform, the Advertising Identifier.
In iOS 6, Apple has introduced the ability for mobile app advertisers to utilize this new identifier to replace the Unique Device Identifier (UDID) for ad attribution purposes. Mobile app marketers using the Fiksu Platform can download and implement Fiksu SDK 3.0 and run the Advertising Identifier in parallel to existing attribution techniques until the industry has fully transitioned to the new identifier.
“The complexities of tracking and accurately attributing app downloads and loyal usage to mobile media spend are crucial to app marketing performance, and Fiksu is well positioned to help brands transition to this new iOS standard,” said Micah Adler, founder and CEO of Fiksu. “The advent of the Advertising Identifier is an important step for the marketplace, and we expect the industry will rally around it over the coming months as the overarching solution for in-app ad attribution.”
Said Craig Palli, expert about attribution strategies and vice president of business development and client services at Fiksu, “To be effective, the new identifier needs to be adopted broadly by the ecosystem – consumers, ad networks, real-time bidding exchanges, publishers and advertisers – and we expect the transition period to take several months before the UDID is ultimately replaced by the Advertising Identifier.”
During the transition to Apple’s Advertising Identifier, Fiksu’s new SDK version 3.0 will continue to support the UDID, which currently remains the most cost-effective way to obtain users. Fiksu will also continue to support other attribution technologies – HTML5 Cookie Tracking, Digital Fingerprinting and MAC Address. This approach will ensure that advertisers can maximize their reach without impacting their user acquisition strategy. It will also provide ad networks and publishers with time to update their SDKs and consumers time to upgrade to iOS 6, which is required in order to access the new identifier.
The Fiksu Platform is the only solution that integrates app marketing attribution with real-time optimization technology to make attribution data immediately and continuously actionable. Fiksu’s automated approach to attribution and optimization helps app marketers gain more value from attribution intelligence to drive more efficient media spend and achieve the best possible marketing performance.
To learn how Fiksu can help brands ensure a seamless transition to the Advertising Identifier without impacting user acquisition goals, contact firstname.lastname@example.org. Fiksu will also host a free webinar, “Apple’s Announcements – How Marketing Apps on iOS Will Change” on Wednesday, September 26, at 12 p.m. EDT. To register, please visit here.
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company’s flagship platform, Fiksu® for Mobile App Marketing spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyAppsTM, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.