Ex-Weather Channel CEO Mike Kelly Joins Board at Unruly


LONDON & NEW YORK (September 17, 2012) Unruly, the award-winning global technology platform for social video advertising, today announced the appointment of Mike Kelly as Non-Executive Director.  He will join Unruly’s board in that capacity immediately.

Kelly is a veteran media executive, industry leader and recognized expert on digital and cross platform media and advertising.  Most recently, he was CEO and President of The Weather Channel Companies.  Prior to that, he was a Senior Advisor at Veronis Suhler Stevenson, a private equity fund specializing in media investments.  He has served on the boards of several high-growth digital media companies including MediaMind, a leading digital media services company.  From 2000 to 2007, Kelly was President of AOL Media Networks, President of Time Warner Global Marketing and Co-founder/CEO of American Town Network.

“Mike has fantastic experience and amazing connections.  We’re really lucky to have secured him,” said Unruly Co-founder and Group CEO Scott Button.  “As the lead non-executive director on the board, he’ll ensure we’re running a tight ship and provide guidance on corporate strategy,” he added.

In addition to his professional credentials, Kelly is an officer of the American Advertising Federation and has served on the board and Executive Committee of The Advertising Council.  He is also Founder of The Kelly Gang, a non-profit organization that benefits grass roots charities.

For more information about Unruly’s global social video platform and how it benefits brands and advertisers, please visit http://www.unrulymedia.com/.

About Unruly

Founded in 2006 and with offices in New York, San Francisco, Chicago, Detroit, Los Angeles, London, Berlin, Paris, Amsterdam, Stockholm and Sydney, Unruly is the global platform for social video advertising.

Using our proprietary technology platform, MEME (Media Engagement and Measurement Engine), we have delivered, tracked and audited 1.65 billion video views, across 2,000+ successful social video campaigns, for over 400 brands since 2007. Milestone campaigns include T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s “Man Your Man Could Smell Like” campaign and Coca-Cola’s Happiness series.

With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1% (Comscore, Media Metrix, April 2012). The Unruly player has been specifically developed to function across all mobile and tablet devices, enabling brands to engage customers wherever they are and whatever device they’re using, across social environments including niche passion blogs, Facebook applications and video discovery platforms.

Unruly serves Fortune 100 brands and their agencies with social video advertising campaigns, exclusive proprietary data and consumer insight.

During 2011-2012, Unruly won the UK National Business Awards’ “Growth Strategy of the Year” and the Chamber Awards’ “UK Business of the Year.” Founder and Group CEO Scott Button was also named “Digital Innovator of the Year” by the Growing Business Awards and COO Sarah Wood was crowned “Female Entrepreneur of the Year” by the Fast Growth Business Awards. Unruly CEO Scott Button won Ernst & Young’s Emerging Entrepreneur of The Year award in June 2012.

In January 2012, Unruly announced a $25M Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth Fund – the largest ever for a private company in the social video space.



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