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Attending Advertising Week? There’s an App for That

Written on
Sep 28, 2012 
Author
Mike Daly  |

Mobile promises to be a big topic of discussion at Advertising Week, and a new app for iOS and Android underscores how event organizers are putting their money where their mouths are.

Advertising Week is teaming up with Amobee, a Silicon Valley company at the forefront in mobile advertising, to offer the first ad-enabled mobile app for event-goers this year. In addition to content likes schedules, speakers and partners as well as video and social media components, the app will also feature Amobee’s geo-fencing technology which offers location-based targeting and will primarily focus on the Tri-State area during the event where brands will be able to reach folks attending the event.

Advertisers on the app will include Amobee as well as other Advertising Week event sponsors.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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