Amobee, the company defining mobile advertising, today announces the launch of Amobee PULSE Create, a mobile ad creation platform that enables advertisers and publishers to create innovative rich media and 3D mobile ad campaigns. Amobee PULSE Create marks the first of many: it is the first full-scale creative ad platform that is fully integrated with Amobee PULSE for Publishers, which gives publishers the unique ability to measure performances of rich media and 3D mobile ad campaigns.
Amobee PULSE Create will be made available to all advertisers and agencies, giving them exclusive access to PULSE 3D and PULSE Rich Media technology. Rich media ads generated by PULSE Create will be MRAID compliant, and can therefore run on any large network. 3D and rich media mobile ads result in increased time spent in-ad, and better results. Since PULSE Create is fully integrated into Amobee’s PULSE for Publishers platform, publishers can now demonstrate the added value of their inventory when advertisers choose to reach consumers with 3D and rich media mobile ad campaigns.
With PULSE Create, Amobee continues to offer the most comprehensive, state-of-the-art ad serving platform for large global publishers. In addition to standard ad serving capabilities, PULSE for Publishers offers industry leading Mediation, Real Time Bidding (RTB), Forecasting and 3rd party data for targeting. PULSE Mediation provides publishers with the best tools to sell their remnant inventory to over 80+ ad networks with consolidated reporting capabilities. PULSE RTB is based on OpenRTB 2.0 specifications and gives premium publishers the ability to create a private exchange to sell to demand side platforms of their choice. Additionally, PULSE RTB gives publishers comprehensive controls to manage the visibility of user data on the exchange.
“Amobee continues to push the envelope and offers the best-of-breed mobile advertising platform,” said Trevor Healy, Amobee CEO (pictured). “3D is a game changer in mobile advertising. 3D ads engage mobile users and deliver results in ways never seen before. By tightly integrating PULSE Create into our PULSE for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results.”