What to Expect at IAB MIXX Expo 2012


Any savvy advertising executive knows that all right-brain artistry must be nailed down with left-brain metrics to create a holistic and impactful campaign. Next week, New York Advertising Week will be kicking-off with one of the main industry events: The IAB MIXX 2012 Conference and Expo on October 1-2 in Times Square.

This year’s MIXX will tackle the intersection of artistic creativity with hard-metrics head-on with the  appropriately titled “The Big Bang: When Technology and Creativity Collide.” Speakers this year include some heavy-hitters in the social media, technology and advertising space and big brands including:

  • Randall Rothenberg, President and CEO of IAB.
  • Chris Frowley, Co-Founder of Foursquare.
  • Peter Naylor, EVP of Digital Media at NBC Universal.
  • Joel Lunenfeld, VP Global Brand Strategy at Twitter.
  • Marc Speichert, CMO of L’Oréal USA.
  • Neal Mohan, VP of Display at Google.
  • Chris Hughes, Co-Founder of Facebook and Editor in Chief of The New Republic.

Junior account executives and executive management alike will benefit from attending sessions on the agenda, set to cover everything from developing multiscreen strategies to driving brand engagement through social campaigns to a case study from NBC Universal about the 2012 Summer Olympics. The conference will also take a hard look at how digital marketing will shape the upcoming presidential election.

“This year’s elections are not the first where digital and social media play a prominent role, but they do feature a new media landscape that is exponentially more powerful, more active and more multifaceted than ever,” said Rothenberg. “Hearing perspectives about how social and digital media are shaping the 2012 elections is a timely and exciting addition to our MIXX agenda, and the speakers we’ve assembled bring unique and well-honed experiences to the conversation.”

The event will feature two full days of what are sure to be heated debates, peppered with industry insights from the  advertising industry’s best and brightest, and will challenge the way many brands and agencies think about how to get their brands in front of the right people at the right time, in the right way.


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