Adblade for Mobile™ Lets Marketers Reach Consumers on Mobile Devices
NEW YORK, NY (September 17, 2012) – Adblade, the world’s only ultra-premium ad network, today announced the launch of Adblade for Mobile™, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile™ offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.
Adblade for Mobile lets marketers leverage Adblade’s innovative NewsBullet® format for their mobile campaigns. Set up to look just like content, NewsBullets® receive 3x more clicks than another other ads.
More importantly, citing a study by Trademob, which found that 40% of all mobile clicks are the result of accidental presses or fraud, Adblade for Mobile™ features Click Assurance, which prompts users to verify their clicks. Adblade tracks and reports on both users who intended to click and users who didn’t.
“Click assurance is a huge consideration for marketers. Consumers are never far from their mobile device screens. But marketers need to know that they can trust mobile results, which the Adblade Click Assurance feature now allows them to do. Only Adblade allows marketers to measure success and report on ROI with confidence,” said Ash Nashed (pictured), CEO of Adiant, parent company of Adblade.
Additionally, mobile advertisers won’t need to worry about their ads appearing next to offensive or questionable content with Adblade, which has received the highest possible brand-safety rating from AdSafe, an independent online content rating organization.
Find out more at mobile.adblade.com.
About Adblade
Adblade, a division of Adiant, is a leading online ad network that offers a unique value proposition through innovative proprietary ad units, expansive reach and distribution through only select top-tier publishers. A comScore and OMMA top 25 ad network, Adblade reaches more than 200 million monthly unique users in the US through over 1,000 branded content sites. Launched in January 2008, Adblade has built its business on unique ad units, and premium placements that allow both brand advertisers and top publishers to succeed in a crowded online marketplace. With highly responsive customer support and proprietary optimization technology, Adblade provides brands, agencies and direct response advertisers with industry-leading value and ROI. Adblade is headquartered in Somerville, NJ with operations in New York, NY. For more information, visit www.adblade.com.
About Adiant
Adiant is a digital media technology company that is committed to delivering the most innovative advertising solutions to top quality publishers and advertisers. The company’s brands have been engineered completely from the ground up to offer both immediate and long-term sustained value with the highest levels of customer service. To discover more about Adiant, please visit http://www.adiant.com.
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