AdAge: Martha Stewart Bets on Digital Over TV

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Martha Stewart is moving from the living room to the third screen.

Her contract with Hallmark Channel expired, the domestic doyenne is staking her future on digital video, tablets and mobile as it’s becoming apparent that DIY content is better suited to an on-demand environment.

“Martha’s content lends itself well to tablets,” said Cameron Yuill, founder of AdGent Digital. “How-to content lives better digitally … because you want to access it when you need it.”

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