Universal Sports Names Kevin Johnson Director of Digital Sales

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Universal Sports Network has named Kevin Johnson as its Director of Digital Media and TV Endemic Sales. In this position, Johnson will manage advertising sales and sponsorship initiatives for Universal Sports, the premier multi-platform media destination for year-round Olympic-related sports programming. He will report to Jeff Clachko, Vice President of Universal Sports Sales and Sponsorships, and will be based in New York along with the Network’s sales team in partnership with the NBC Sports Group.

“Kevin is a great addition to our team, and we are happy to welcome him to Universal Sports.” said Clachko. “His experience in developing custom solutions integrating both digital and television elements is a great asset as we expand our network distribution and diversify the reach of our world-class sports contentacross multiple platforms.”

A media and advertising industry veteran, Johnson brings more than 20 years of marketing and sales experience for digital, print and event sponsorships to Universal Sports. Most recently, Johnson was the East Coast Account Manager at Buy.com, the second largest online marketplace in the U.S., where he introduced the company to the New York advertising marketplace. Prior to Buy.com, he oversaw key digital accounts for Newsweek and The Nielsen Company.

Johnson’s background also includes five years in the marketing department for NBC where he developed and sold integrated sponsorships across both digital and traditional television platforms. Johnson began his career with advertising agencies Ogilvy & Mather and Young & Rubicam in media planning and account management.

1 COMMENT

  1. This guy better be prepared to get a lot of flack over the fact the Universal has ditch their susbcription models in requiring that people who view their live sports events have to have a cable or satellite service that carries Universal Sports. This is a stupid and moronic idea, when their subscription model for online sales worked just fine.

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