TagMan Promotes Baron to CEO


TagMan, the global leader in tag management, today announced it has appointed co-founder Jon Baron to CEO. Baron, an industry pioneer, helped originate and engineer tag management technology, which led to the creation of TagMan, the industry’s first Tag Management System company, in 2007. In the last 12 months TagMan processed more than $24 billion in online transactions for its customers and is the partner of choice for over 150 global etailers and marketers including Travelocity, Vodafone, Virgin Atlantic, Kellogg’s, Marriott and more.

As TagMan’s co-founder, Baron was instrumental in strengthening the company’s European presence. Baron will expand responsibilities to include global leadership for the company’s vision, strategy and growth. Former CEO Paul Cook continues to be a part of TagMan’s success through the board of directors. Baron’s move to CEO comes at a significant time in TagMan’s lifecycle, as the company has grown to nearly 100 employees in 2012, driven by increasing global demand for the company’s enterprise-grade tag management system.

Company highlights include:

153 enterprise-level clients that encompass more than 250 major web sites globally

The go-to partner in the Travel & Hospitality industry, with significant customer traction in Retail, Consumer Electronics and Telecomm/Mobile

  • Serves billions of tags in over 80 countries
  • Revenue growth of nearly 200% from 2010 to 2011; revenue run rate for 2012 is projected to be a 200% increase from 2011
  • More than double employees on staff dedicated to training and support than closest three competitors

“This is an exciting time to be in the tag management space as we have significant global growth and market acceptance over the past five years,” said Baron. “TagMan’s growth validates the global need for robust market-tested solutions that provide full insight into customers. We will continue to work with our partners and customers to enhance our technology and make tag management an important catalyst for effective web analytics and digital marketing.”

A veteran in the digital media industry, Baron spent 10 years at Microsoft creating and building the company’s first multi-national sales teams for the US, EMEA and Asia. After Microsoft, he joined rich-media ad network Vibrant Media as VP of International Sales where he built out their international presence and ad-exchange capabilities.


Please enter your comment!
Please enter your name here