Rakuten LinkShare today reported strong demand for its performance marketing software and services and continued growth throughout its global network for the second quarter of 2012. Along with signing new advertisers, the company also reported strong same-store sales in the United States, Canada, the United Kingdom, and Japan.
In the US, same-store sales far outpaced overall e-commerce growth. According to comScore, overall e-commerce increased by 15 percent in the US in the second quarter of 2012 while same store sales in the Rakuten LinkShare network increased by 29 percent year-over-year for the same period.
Rakuten LinkShare’s UK network also saw significant gains with overall same-store sales increasing 65 percent year-over-year. This compares to an overall industry increase of 1.6 percent in UK retail sales for the quarter.
The Rakuten LinkShare network also reported a significant increase in newly signed or launched brands and new publishers across all geographic markets including the US, Canada, UK and Japan. More than 100 brands were signed in the second quarter along with thousands of new publishers.
The newly signed brands represent significant commission opportunities for publishers across a broad range of product categories including apparel, luxury, electronics and other consumer goods.
US network signings include AHAlife.
Canada network signings include Walmart.ca.
United Kingdom network signings include Clarins and The Body Shop.
Japan network signings include FOSSIL.
“Joining the Rakuten LinkShare network was a strategic decision as we seek to expand our online presence and drive more sales through the affiliate channel,” said Matt Wilkerson, co-founder and vice president of corporate development, AHAlife.com. “As we gear up for what we believe will be another record-breaking holiday season, the Rakuten LinkShare network will be a key part of our strategy for achieving our objectives.”
With consumers becoming more comfortable buying from online retailers based in other countries, advertisers are increasing their investments in global e-commerce and expanding their reach to include a broader set of publishers. Rakuten LinkShare will continue to accommodate advertisers’ and publishers’ needs by expanding its network and entering new markets.
“Online retailers are now finding new customers and driving sales around the world,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “As consumer trends and tastes become more global, part of our mission will be to help advertisers and publishers create new partnerships in new markets as they increase their global e-commerce capabilities.”
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