ADOTAS – Precision Health Media, the leading source for advertisers to reach Diagnosed Health audiences, has teamed with several leading health apps and mobile ad networks to target patients via a new channel, ConditionMatch™ Mobile (CMM). The charter partners include AdTheorent, Ubiqi Health, xAd and others.
On the ad side, a number of national brands and regional health care providers are already on board, including The Cleveland Clinic, which uses CMM to reach patients at a local level in the Cleveland area.
“Mobile health is exploding in many ways. Health apps have soared in popularity to track general fitness in addition to actual medical
data for review with a doctor,” said Bill Jennings, CEO, Precision Health Media. “Advertisers have followed to reach consumers and patients on the go. We are also seeing local health brands like hospitals and clinics using mobile increasingly to reach patients in their DMAs. Precision Health is offering pharma and other brands a range of opportunities to maximize this growing channel.”
Jacqueline Thong, founder of Ubiqi Health, whose apps reach 10,000 migraine sufferers and other symptom-specific audiences, said, “With Condition Match Mobile, we can now deliver a highly relevant mobile audience targeting solution with continuous data supplied to the sponsors. Precision Health’s combination of deep relationships in the pharma advertising industry and tech-focused targeting allows us to offer brands the ability to track data and segment audiences in many ways.”
Jennings pointed out that the mission of Precision Health Media is to connect marketers with diagnosed audiences as they seek specific health information. ConditionMatch™, its proprietary technology, ranks health pages across partner sites based on a brand’s keywords and co-morbidities. “By forming ConditionMatch Mobile, we’re helping pharma companies and others zero in at a deeper level with these patients – and their doctors,” Jennings said.