Pay-Per-Tweet: A New Twist on Affiliate Marketing
Any Twitter user can now make money from his or her social media activity. Global advertising marketplace Ad Dynamo has launched its new Sponsored Tweets service, enabling Twitter’s 140 million worldwide users to get paid for sending tweets that promote advertisers’ products and services.
Twitter users signed up to Ad Dynamo’s Sponsored Tweets become paid publishers by responding to briefs prepared by advertisers. Once registered, these Ad Dynamo Twitter Publishers choose how much they want to charge per promotional tweet. Twitter users that are influential within their social circle, particularly those with a large following, can choose to charge higher amounts from advertisers for each tweet. Ad Dynamo Twitter Publishers are encouraged to only tweet about products and brands they are passionate about, which helps to guarantee authenticity in every tweet.
Final control still lies in the hands of advertisers, so that they can ensure quality, sincerity and that the tweet is in line with the advertiser’s core values and message before it is tweeted, thus maximizing the value of the tweet. Ad Dynamo also provides advertisers with performance summary charts that enable them to monitor the influence, effectiveness and reach of tweets so that they can tailor their Twitter campaigns in real time.
“On social networks like Twitter consumers are heavily influenced by the recommendations of real people,” said Sean Riley, CEO of Ad Dynamo. “Third-party recommendations are highly valued because they’re impartial and based on personal experience, which is why many brands now pay celebrities for endorsed tweets. Ad Dynamo’s Sponsored Tweets extends this arrangement to any Twitter user, turning them into paid publishers and enabling them to monetise their social media activity. At the same time the service provides advertisers with a cost-effective way to secure natural, authentic and powerful promotional tweets.”
Recent figures from the Chartered Institute of Marketing (CIM) showed that three quarters of marketers plan to increase investment in social media marketing in 2012. However, the same study also revealed that 35.4 percent of marketers polled considered their social media activity in 2011 to be “not at all effective,” showing a need for new marketing channels.
“The insight provided by Ad Dynamo’s Sponsored Tweet service enables advertisers to take control of their social media marketing activities,” Riley said. ”Marketing via social networks like Twitter can provide advertisers with maximum reach at minimum expense, but a lack of effective and efficient systems has made it difficult for marketers to make the most out of social media. Ad Dynamo’s cost-effective new Sponsored Tweet service provides advertisers with the potential to reach hundreds of thousands of consumers while maximising their marketing ROI.”
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