Mintigo today unveiled the world’s first Customer Search Engine™, a demand generation platform that uses predictive analytics to help marketers find and engage prospects. For the first time ever, marketers can leverage the Big Data of the Web and social media to find prospects and target them effectively using intelligent insights.
Lead Generation As We Know It is Broken
Seventy-eight percent of marketers say their biggest challenge is generating high-quality leads . The return on investment (ROI) of traditional lead-generation tactics, such as email marketing, PPC ads, tradeshows and telesales, continues to decline. With so much valuable online data, particularly in social media networks, marketers are simply too overwhelmed with information to manually research prospects effectively.
Marketers must innovate to improve their ROI and build their customer pipeline with lower budget. But known tactics are generating conversion rates of less than 1 percent. With such low conversion rates, marketers are caught in a vicious cycle, sending more and more messages to reach an audience that increasingly ignores traditional marketing.
The Web is the Best Marketing Database
Mintigo’s Customer Search Engine offers a groundbreaking way for marketers to glean insights from all the data on the Web, accelerating pipeline creation and growing conversion rates. Only Mintigo leverages all of the data available on the Web (most of which is complex and unstructured) to provide business-to-business (B2B) customers with a “drip-feed” of leads. Even with a shrinking budget, marketers can boost demand generation activities and conversions on all existing marketing programs.
“Marketers are asked to buy a lot of data and make sense of it,” says Dr. Jacob Shama, CEO of Mintigo. “We think that’s painful and ineffective. In today’s world, the Web can be your database. We want marketers to use insights pulled directly from the Web today. So we made it almost effortless for any marketer to use that data and engage their leads.”
Smart Results with CustomerDNA™
When marketers use Mintigo, they receive a steady feed of insights about their prospects. Mintigo uncovers “triggers” indicating customers’ readiness to buy. Marketers use this information to determine when to send campaigns, targeting their campaigns to the customer groups most ready to buy.
The Customer Search Engine scans all publicly available online information, including social networks and unstructured content, to match prospects to a specific offer. For every product or campaign, the Mintigo platform discovers a unique pattern called CustomerDNA™. The Engine learns this pattern by example, so marketers see results without needing analytical skills or training. CustomerDNA draws upon a virtually unlimited set of data indicators, from keyword phrases in social posts to evidence of technologies in use. Mintigo’s Engine searches millions of companies and can tailor results based on firmographic, organizational, technological, and behavioral data.
TriplingConversions with the Customer Search Engine™
Previously, the Customer Search Engine was inbeta. Customers include Marketo,Edmunds.com, SugarCRM, and ClickSoftware. The first customers to join the beta reported campaign conversion 2-3Xbetter than traditional programs. Marketo®, a leader in Revenue Performance Management (RPM), reported600% ROI on their campaigns powered by Mintigo. The interview is available on YouTube via this link: http://bit.ly/NARaTX.
The Customer Search Engine is now available.
Customer Search Engine™ and CustomerDNA™ are registered trademarks of Mintigo. All other registered and unregistered trademarks in this document are the sole property of their respective owners.
 Marketing Sherpa, “B2B Marketing Benchmark Study,” August 2010.