Infographic: The Evolution of the CMTO

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With technology playing a larger role in the way brands are approaching marketing, the role of the traditional chief marketing officer is evolving. BlueKai, a pioneer in Big Data, has pulled together an infographic that tells a story of this transformation by taking a look at the origins and responsibilities of a new hybrid position: the chief marketing technology officer.

For a larger version of the image, click here.

 

 

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