If You Don’t Have Anything Nice to Say…

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Not all calls to action work out as hoped. Tim Peter discusses the rules of engagement in his blog piece, “When Customers Attack: 2 Simple Questions to Avoid Social Media Failure.” The basic gist: If you’re going to invite commentary on your brand, product or service, it’s best not to leave your flank exposed. Failing to heed that advice can lead to embarrassing (if you’re McDonald’s) and/or hysterical (if you’re any other fast-food chain) results.  Read on…

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