Google/Wildfire Marriage Made Official

Written on
Aug 30, 2012 
Mike Daly  |

Exactly 30 days after the announcement that Google had acquired Wildfire, the latter officially became a division of the former today.

Wildfire, one of the world’s largest social media marketing software providers, sent out a mass email today to trumpet its new beginning.

“We expect the combination of Wildfire with Google to bring great new benefits for our customers,” the email read. ”As a marketer, chances are you’re already using Google solutions such as Google AdWords for search advertising and Google Analytics for web measurement. Now, together with Google, we see an opportunity to help you take a more unified approach across all your digital marketing efforts, including social. Wildfire’s goal has always been to give you social media marketing solutions that drive business results. Today, we’re better positioned to do that than ever before. We think you’ll like where we’re going.”

The sale price was reported at $250 million, but could have a total value of $400 million, according to CNN Money.



Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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