Free Seminar: ‘Great Content Strategy’


“Great Content Strategy: Plan it, Develop it, Manage it” will be the topic of a free seminar to be presented by the Columbia University graduate program in Strategic Communications on Friday, Sept. 21 from 6 to 8 p.m. The seminar will be held on the University’s Morningside Heights campus, 501 Northwest Corner Building, Broadway at West 120th Street, NYC.

This open-to-the-public seminar promises to present the fundamentals of content strategy and explore the disciplines, approaches, techniques and tools that participants can apply directly to the planning, development and management of content — written or in other media- in their own organization. It will draw parallels with, and highlight distinctions among, traditional communications strategy, publishing, and content strategy, and provide attendees with a framework to create a sustainable program grounded in meaningful, actionable content.

Leading the discussion will be Christopher Collette, Associate Director for Digital Programs and Content Strategy at Weil, Gotshal & Manges, a global law firm headquartered in New York City. In a career spanning close to 20 years and covering both digital and traditional media and communications, he was practicing content strategy long before it had a name or was a discipline. In both corporate and consulting roles, he’s lead digital marketing and content strategy programs for leading corporations and organizations.

To register, click here.


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