Evolve Media Corp.’s CraveOnline, one of the fastest growing next-generation male lifestyle sites, announced today that online advertising and video veteran Drew Berkowitz (pictured) joins the company as Senior Vice President of Sales. While he will be based in New York, Drew will be responsible for leading the sales efforts of Crave’s East Coast, Midwestern and West Coast sales teams. His mandate includes creating innovative campaign programs for leading brands wanting to reach the male demographic.
Prior to joining Crave Online, Drew was responsible for launching the US Operation of AOL’s Video Unit Goviral, a $95 million dollar acquisition. As General Manager for the company, Drew was instrumental in setting the overall strategy and bringing together both advertiser and publisher to help drive Video across the web. Prior to Goviral, Drew ran IAC’s Mindspark division which included Vimeo, among other sites. During his time with Mindspark, Drew led the creation and strategy for award-winning campaigns, including Canon’s “Beyond The Still”, Tostitos “Salsa” and Nickelodeon’s “Teen Choice Awards.”
“Drew is a proven sales leader, with a track record of success with branded entertainment and integrated marketing campaigns,” says Mike Dodge, President of AtomicOnline, publisher of CraveOnline. “Drew will be instrumental in continuing the growth of CraveOnline and securing our position as the #1 Male Lifestyle Publisher.”
“I am thrilled to have this opportunity to join the CraveOnline team, and I look forward to driving additional revenue growth while building the CraveOnline brand,” states Berkowitz. “Our goal at Crave is to continue to provide premium content and video, coupled with custom award-winning marketing solutions for advertisers that go beyond the banner extending to offline and mobile offerings.”