Cashing In on the Meme Trend

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Anytime something goes viral, especially savvy marketers will find a way to make a buck from it. The most recent example is memes.

While the average Joe or Joann might have created the LMAO web sensations that are Chuck Norris, the “I Can Has Cheezburger?” cat and the “Y U No Guy,” advertising creatives have since “meme-jacked” them for fun and profit.

Pamela Vaughan of the HubSpot Blog recently wrote a well-researched and entertaining piece on “10 Popular Memes Masquerading as Marketing Campaigns.” Check it out.

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