Vining will manage all digital offerings of NewPoint Media Group’s portfolio of brands including The Real Estate Book/RealEstateBook.com; Mature Living Choices/MatureLivingChoices.com; Senior Living Choices/SeniorLivingChoices.com; New Homes & Ideas, New Homes Journal and New Home Finder; New HomeBook.com and the company’s custom and print publication divisions. Through print publications and top-rated real estate web sites and mobile apps, the company offers consumers extensive search options when looking for a new home.
“We’re very pleased to have David on board,” said Stuart Christian, President and Chief Operations Officer. “His valuable experience and his ability to deliver results have been evidenced in his past roles, so we are confident we have added a great asset to the team.”
Vining’s past experience includes developing and executing digital strategies for AIMCO, the nation’s largest owner of apartment communities as Vice President of Marketing. Vining also served as Chief Marketing Officer for Storage Post Self Storage and key marketing roles with Jameson Inns, Intercontinental Hotel Group, Sage Software, and E*Trade.
“Primarily, we market homes,” said Scott Dixon, NewPoint’s Chief Executive Officer. “David’s experience in all aspects of the marketing mix from advertising and promotions to SEO, SEM and web and mobile development, means that he really gets our business. We feel very comfortable and confident that he can take our digital offerings to the next level.”
Vining was awarded the “100 Most Influential Direct Marketers” award from Target Marketing Magazine and was Grand Winner of the “Max” Marketing Award for Excellence from Georgia State University and the Atlanta Business Chronicle.
NewPoint Media Group, LLC was recently formed through select asset purchases from Network Communications, Inc. Dixon, Christian, and Lion Equity Partners formed NewPoint in June 2012. “We’re fortunate that we have established brands like The Real Estate Book to build upon,” Vice President of Markeitng, Rebecca Chandler, stated. “We are launching a number of new products and initiatives very quickly and adding fresh insight from people like David is very exciting.”
“The digital assets already in place at NewPoint Media Group are substantial,” said Vining. “We have a tremendous opportunity to leverage the web sites and mobile offerings to bring even greater value to our publishers and to real estate agents.”