ADOTAS – With all eyes (and all marketing eyes, for sure) on London at the moment in advance of the kickoff of the Olympic Games on July 27, digital performance agency iProspect has shared this infographic laying out how the scope of the digital experience has changed since the 2008 Olympics. iProspect cited predictions of over 32,000 content creators covering the gamaes this year for an estimated 4.9 billion viewers around the world. And since the last time the summer games were mounted, we’ve seen an entirely new medium emerge in tablet devices, the number of Facebook accounts has grown by over 900 percent and the number of Twitter accounts has grown by nearly 30,000 percent. (In the summer of 2008, the running joke was still that no one could tell what Twitter was for.) We have an idea of how many sources are broadcasting and how many sources are receiving. The question is: What are you going to do about it?
The infographic (click to enlarge):