Welcome Aboard: New Hires from Real Media Group, 41st Parameter, Maxifier, Bunchball, More


ADOTAS – Here we go: It’s another sunny Friday here in New York, but wherever they happen to be, these folks listed below have something to celebrate aside from the arrival of another summer weekend. Maybe someone you know has spent the week unpacking a new office. Take a look and see who’s making moves in their own careers and which companies in this arena are themselves on the move…

• Dawn Conway has been named senior vice president of global content licensing for PR software provider Cision. This is a new position for the company. She’d previously spent over 20 years with LexisNexis, most recently as vice president of global licensing and content acquisition.

• Stephen Van Lare is now vice president of engineering with device recognition technology and fraud prevention provider 41st Parameter. He comes most recently from Oracle, where he’d been vice president of development for the Agile product line.

• Real Media Group, a division of 24/7 Media, marketing communications company WPP’s marketing technology arm, has promoted two of its executives. Bob Nathanson is now vice president of technology sales, and Randall Compton is now vice president of North American ad ops.

Digital advertising company Exponential Interactive announced four new executive appointments. Tim Brown has been named chief product officer; Philip Buxton, chief marketing officer; Carolyn Cramer, managing director for Canada; and Ken Nelson, vice president of business development for the company’s new Audience Services division. Brown had previously been general manager of Tribal Fusion Europe, Buxton the vice president of marketing for Tribal Fusion and a marketing consultant for iCrossing and TagMan, Cramer the national sales manager for Yahoo! Canada’s search division, and Nelson a co-founder of Brilig and a consultant for General Electric.

• Phil Geyskens has been named executive vice president of analytics and development director for media communications agency Starcom USA. He’d previously been senior vice president of analytics at Hill Holliday.

Digital technology solutions provider StepLeader has tapped Chris Hanburger to be its vice president of business development. Hanburger had previously worked with SAS, aiMatch, Microsoft, aQuantive, Accenture and other companies. StepLeader also announced it was heading toward doubling its staff in 2012, particularly in sales/business development and technology.

Inventory revenue management and optimization company Maxifier has named Lylan Masterman its vice president of product, Linda Payson its senior director of product and James McWilliams its director of account management. Masterman comes most recently from DoubleVerify, Payson from Yahoo!’s Right Media division and McWilliams from AudienceScience.

Gamification company Bunchball has announced a pair of executive hires and a board appointment. Caroline Japic, former vice president of marketing for Taleo, has been named Bunchball’s senior vice president of marketing, and Joe Fisher, former executive vice president of worldwide marketing for Axway, was named vice president of products. Meanwhile, Wind River Systems (a subsidiary of Intel Corp.) president and former Mercury Interactive chief operating officer and board member Ken Klein was appointed to the Bunchball board of directors.

Mobile advertising company Adelphic Mobile has appointed Ray Colwell its chief revenue officer.



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