Welcome Aboard: 24/7, Krux, Traffiq, Viggle, NetShelter and More


ADOTAS – What did we say last week about how the revolving door had started to slow down for the summer? Yeah, well, scratch that. Software companies, marketing firms and ad agencies have been hiring up a proverbial storm this week, as last weekend’s sounds of burger-grilling and bottle-popping segued into the sound of new name cards sliding into place outside office doors (to whatever degree that actually makes a sound, at least). Here’ s a run-down of the executive hires and appointments we’ve heard about this week. As always, if we’ve missed anyone, feel free to let us know.

Multi-channel marketing agency network RAPP promoted Zilha Salinas to the position of chief development officer, U.S., a new position for the company. She had previously held the role of senior vice president of strategy and relationship lead.

Marketing technology company 24/7 Media has promoted two of its execs: Rob Schneider is now senior vice president of corporate strategy and development, and Ellen Kamor-Graham is now senior vice president of account management and tech support. They had both previously been VPs.

Ad technology company NetShelter Technology Media has announced four new appointments in the ramping up of its word-of-mouth-as-paid-advertising platform inPowered. Jeff Stephens is now NetShelter’s senior vice president overseeing its finance department, Michele Slack has been named senior vice president of business operations, Colleen Daly is now senior vice president of sales and Suzie Ewing is now vice president of people and culture and will oversee human resources. Stephens had previously been chief financial officer at Hi5 Networks, Slack NetShelter’s vice president of publisher networks, Daly vice president of sales for NetShelter’s eastern region and Ewing the head of worldwide organizational development and learning for Hitachi Global Storage Technologies.

Taylor Gray has been named vice president of global marketing for Atlantic Media‘s new global business brand, Quartz. He comes most recently from the Huffington Post Media Group, where he’d been vice president of marketing and social media strategy.

Michael Ackerman is now director of business development for digital media solutions provider TRAFFIQ. Previously, he’d been director of strategic partnerships with Trulia.

Kevin Arrix is now chief revenue officer of TV check-in app developer Viggle. He comes from MTV Networks, where he’d been executive vice president of digital advertising.

Data management and monetization platform provider Krux has announced a couple changes in its leadership team. Matt Kilmartin has been named vice president of sales, having come most recently from Akamai Technologies, where he’d serves in a number of roles for about nine years. Meanwhile, former Krux head of sales and services Dave Smith has been promoted to the role of vice president of solutions, a new position for the company.

Precision Health Media, which targets health/pharma and consumer ads to users based on medical diagnoses, has named Allen Wyke its chief technology officer, a new position for the company. He had in the past held the same position at iVillage, and most recently he’d worked as an ad targeting consultant with startups and large media companies.

Agency TRIS3CT announced that Melissa (Mel) Routhier has been promoted to the position of group creative director, where she’ll lead up creative for the agency’s Kimberly-Clark account. She’d previously been a creative director at the company.

Rob Eleveld is now chief executive officer and a member of the board of directors of Optify, an inbound marketing software provider for B2B marketers. He’d most recently led sales and operations for the company, and previously had been the CEO of two SaaS companies. Meanwhile, Brian Goffman, co-founder and to-date CEO of Optify, has now become chairman of the company’s board.

• Likeable Media has named chief operating officer Carrie Kerpen to the position of president. She’ll hold onto her COO position as well. Likeable also announced it had formed an advisory board. Its members are Office of Julie R. Fenster, LLC founder and Time Inc. New Media vice president of law and business affairs Julie Fenster; TM Capital Corp. principal and former Boston Corporate Finance vice president and co-founder Craig Gibson; Hayzlett Group founder and former Eastman Kodak chief marketing officer and vice president Jeffrey Hayzlett; Robb High Associates founder and former Young & Rubicam Group CMO Robb High; Gridley and Co. managing director and former NBC vice president of development Peg Jackson; Litigation Practice Group of Davis and Gilbert co-chair Michael Lasky, 1-800-Flowers.com president Chris McCann; TouchTunes Interactive Networks CMO and former Heineken CMO Christian McMahon; LocalResponse co-founder and CEO Nihal Mehta; HubSpot vice president of sales Mark Roberge; and Dr. Edward “Painless Dr. Z” Zuckerberg.


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