ADOTAS – Today, global enterprise marketing firm, UNIFIED, announced receipt of $14 million in investment capital from Advance Publications — a company whose interests include Condé Nast Publications as well as nationwide print media, web and cable interests — with Silicon Valley Bank also participating. UNIFIED’s proprietary Social Operating Platform (SOP) is utilized globally by companies like Microsoft, PNC, Omnicom, and Deutsch. Their SOP emables marketers to drive engagement through automation across social platforms like YouTube, StumbleUpon, Facebook, Twitter, LinkedIn, and others. It also analyzes virality of marketing strategy and provides stats for ROI dollar-by-dollar.
Founded in 2011, UNIFIED already has offices L.A., New York, and San Francisco. Shelden Owen, co-founder and CEO, said in a statement form the company, “Today’s investment from a global media conglomerate places UNIFIED alongside some of the world’s leading companies and validates our enterprise marketing technology platform on a global level. This funding will enable us to attract premium talent and innovate even faster to service our Global 2000 customers.”