Report and Infographic: “The State of Agency/Client Collaboration”
ADOTAS - According to a new survey and report, creative agencies and their brand/marketer clients are both similarly bothered by the problems presented in communicating openly and efficiently with each other. And they’re both feeling the pain roughly proportionately: Nearly 40 percent of companies reported declining to work with an agency because they felt the agency didn’t have the right tools for managing the work and the communication, and 41 percent of agencies said a client or prospect had required them to lock a collaboration system in place in order to retain or win an account.
This is good news for Central Desktop, the company that commissioned the report (which surveyed 294 brands and internal marketers and 276 agencies during May and June), because they provide cloud-based workflow/collaboration tools for agencies and their clients. But it’s also possibly edifying to notice folks on both sides of the aisle are annoyed by the same general set of issues. Agency employees complain about workload, their clients, their colleagues, time management and the demands of finding new business. Employees of their client businesses complain about agency turnaround time, lack of agency expertise in their (that is, the client’s) industry, file sharing and file management, quality of deliverables and services and implementation of feedback. Both complained about communication and keeping track of project status.
That’s led clients to put pressure on agencies to have methods of communication and collaboration in place. Among internal marketers surveyed, 24 percent said they required an agency to have a collaborative system in place, and 23 percent said they’d asked an agency to implement one. And 54 percent of client businesses said they’d consider it very or extremely beneficial if the the collaboration tools for a project were unified under one platform and login, while 71 percent said having such a collaboration system in place was a “competitive differentiator” when choosing an agency.
Central Desktop’s full report, “The State of Agency/Client Collaboration,” is available for download on their website, and the company also issued an infographic illuminating the findings of the survey and the benefits the surveyed parties noted from using a collaboration system. Click to enlarge:
Tags: agencies, Central Desktop, collaboration and Workflow
Article Sponsor
More News
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game
- Upcoming Event and Conference Calendar
- From the Twitterverse: Gamers Hate On Xbox One
- Brands & the Next Internet Wave: What You Need To Know
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
Latest News
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
Features
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
-
Loading ...
Reader Favorites
Classifieds
- Client Relationship Manager
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
Recent Comments
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] live video post was the third most read article of the day, followed by
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] prior to Microsoft’s press conference introducing the Xbox One, we posted the results of
