Pop Quiz: The Content Curation Challenge

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ADOTAS – You’ve likely heard the words “content curation” a lot lately, and if you’re like 95 percent of the folks Curata surveyed in its 2012 Content Curation Adoption Survey, you’ve curated content in the past six months, even if you didn’t know it. Given that many are confused as to what the term means, we challenge you to take this quiz to find out if you’re a curator or not.

If you’re up for the challenge, take a look at the questions below, choosing only one answer — then check out your score!

1. You __________ spend time finding industry content via social media channels.

A) Always
B) Sometimes
C) Rarely
D) Never

2. Your inbox is filled with industry newsletters, which you read in order to find relevant content to share.

A) True
B) Somewhat True
C) Somewhat False
D) False

3. You use a news clipping service, in-house technology, and/or manual scanning to search the internet for timely content to share on your blog.

A) True
B) Somewhat True
C) Somewhat False
D) False

4. You’re __________ emailing coworkers or customers the “news of the day” so they are up-to-date on industry buzz.

A) Always
B) Sometimes
C) Rarely
D) Never

5. Your company blog provides links to third-party resources (websites, glossaries, articles etc.)

A) True
B) Somewhat True
C) Somewhat False
D) False

6. Your website ________ organizes content from the web tagging related blog post and providing appropriate categorization when needed.

A) Always
B) Sometimes
C) Rarely
D) Never

7. Your company regularly Tweets industry articles, webinars and third-party content to engage followers.

A) True
B) Somewhat True
C) Somewhat False
D) False

8. Your company’s blog features original content that often links to news stories, competitor websites and/or third-party videos.

A) True
B) Somewhat True
C) Somewhat False
D) False

9. How often do you share content from blogs, industry publications, or other online outlets with your customers and prospects?

A) Often (daily)
B) Sometimes (weekly)
C) Occasionally (monthly)
D) Rarely (quarterly or less)

Score yourself…

Mostly A’s – You’re a content curation pro.

You find, organize and share content frequently, utilizing third-party content as well as original content to deliver the most timely and relevant information to your customers, prospects and employees. You likely fall into the 32 percent of survey respondents who cited that they share content daily from blogs, industry publications or other outlets with customers and/or prospects.

Mostly B’s – You’re a sure-shot member of Curation Nation.

You realize the importance of finding relevant information on the web to share with your customers and prospects and do so often. Your blog and website are likely updated regularly to reflect what is currently going on in your industry. It is possible that you would fall into the 63 percent of respondents who use email newsletters to find third-party content.

Mostly C’s – You’re climbing the curator ladder.

You sometimes share third-party industry content with customers and prospects. You’re starting to see the value in providing relevant, timely information and beginning to separate yourself as a thought leader, but likely fall into the 73 percent of respondents who cited having the time to do it as their numberone content curation challenge.

Mostly D’s – You’re a curation newbie.

You don’t often share content with customers and don’t see much value in providing third-party information. You still need convincing on the power of content marketing and likely fall into the 5 percent of respondents who reported they never shared content from blogs, industry publications or other online outlets. You might find Curata’s eBook, The Open and Shut Case for Content Curation, worth a read.

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