ADOTAS – Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will begin to see results. As strategies progress to advanced levels, publisher commissions can become quite substantial. Implementing an effective strategy through intelligent and efficient use of time and resources can help to significantly maximize results for most performance marketing businesses.
There are two key areas that can contribute to improving results as a publisher. The first is how to generate traffic through other online activities, including SEO and paid search. The other looks at areas publishers can address on a daily basis.
The below suggestions highlight some of the non-traffic-driving activities publishers can focus on to improve performance and conversion.
If the aim is to drive traffic to advertisers through your own site, then you need to ensure your site is user-friendly and easily navigable. If you are unfamiliar with how to build a website, there are several services available that offer simple website-building programs for a small fee, or you can outsource someone to build a site for you. Improved usability leads to better conversions and increased commission. If you are promoting specific products, the use of deep links to product pages of an advertiser’s site is effective for improving customer usability and conversion.
Provide quality content
Ensuring your site is interesting, engaging and informative will help differentiate you from other publishers. Brands will perceive you as a partner that’s adding value through the content you’re providing, and users will appreciate the unique information you include. If you’re promoting specific products, it pays to have an enthusiasm and understanding for that niche, as well as a sound knowledge in order to provide accurate and credible advice.
Be involved in the industry
Join internet forums related to the products you promote. It is important to only write relevant posts. You will find a broad range of free, useful information that proves itself as an indispensable resource. Being involved in topical discussions, and having a presence on reliable forums such as ABestWeb can also indicate how committed you are to the channel and help build trust among advertisers. Signature links are also indexed by search engines and will provide better backlinks to your site, which increases your ranking in search engines and drives additional traffic to your site.
Communication is a key element in becoming a successful publisher. Whether communicating with the network or with advertisers directly, relationships are crucial in understanding how to work best with individual brands. By developing relationships, you can ensure that you are kept informed of any changes an advertiser may be looking to implement, allowing you to voice any concerns you may have before changes are finalized. Direct relationships can help to get potential issues addressed quickly, minimizing the potential loss of commissions.
In a growing and consistently evolving industry, complete engagement will allow you to adapt and develop with it.