Infographic: Medialets’ Q1 Results for Rich Media Mobile Advertising

Written on
Jun 5, 2012 
April Line  |

ADOTAS – In this infographic from Medialets, it’s clear that rich media ads are a key to engagement.  The stats were collected strictly from mobile devices: smartphones, tablets, and mobile web. Ergo, tap is the new click.

And advertisers are getting wise, with a 100 percent increase over Q4 last year running campaigns in multiple environments.  A meager 20 percent of ad campaigns that ran a mobile component increased to 40 percent.  And those ads with video fared far better than those without, at a 35 percent higher engagement rate across platforms. The numbers showed that users were likely to engage for 20 seconds with ads containing video, and in some cases spent longer than a minute.

As expected, tablet environments boasted more video: 30 percent of all tablet ads used video. Expandable banner ads currently dominate the marketplace, with 64 percent and 60 percent of total ads on tablet and handset respectively.  Not surprisingly, their engagement numbers were lower owing to greater saturation, at 1.4 percent across platforms. Click the image to enlarge:

April Line is a writer, editor, teacher, blogger, thinker, journalist, and life liver. She's self employed as a writer and editor, and holds a bachelor's degree in English and Creative Writing. Her fiction appeared in Sou'Wester in 2006. She is a graduate student at Wilkes University in the Creative Writing program. She lives in Northern Pennsylvania with her domestic partner and her child. She teaches creative writing workshops in Pennsylvania College of Technology's Workforce Development and Continuing Education program.

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