Video: “The Future of Engagement” on New Facebook Reach Stats for Admins

Written on
May 30, 2012 
Brian LaRue  |

ADOTAS – “Facebook recently launched” might be one of the more frequently-used phrases on the web these days, but nonetheless: Facebook recently launched a feature whereby fan page admins can more accurately monitor the way their fans perceive posts. Specifically, whereas earlier you could see how many views your posts were getting, now you can also see the percent of your fan base looking at a post on the post itself (if you’re an admin), rather than on the admin panel. In the latest episode of video series The Future of Engagement, host Murray Newlands explains the value of that feature for brands. It’s a more convenient way, he says, for bands to see which posts are viewed and engaged with the most by their fans. He talks about the way the feature functions and the way it’s been regarded in discussions around social networks. The video:

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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