Features

Infographic:”The Social Sharing Button Playground”

Written on
May 23, 2012 
Author
Brian LaRue  |

ADOTAS – The dismaying thing about social media is, you can’t have a large and engaged audience on every social site. The edifying thing about social media is, you can’t have a large and engaged audience on every social site. As this new infographic from digital marketing firm The Search Agency attests, the key to mastering your social strategy is to know where your audience is hanging out and to work that site (or, more likely, those sites) to the best of your ability. The graphic digs into whether women or men are more present on each of several major social sites, whether they’re suitable for a B2B or B2C dialogue or both, stats about the networks’ growth, topics discussed most often on each and whether the tone of discussion is more “work” or more “play.” If you think about these things, the Search Agency suggests, you’ll have a better idea of where to push your messages and which social sharing buttons you should feature more prominently on your own content. Take a look:

 





Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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