Infographic: “Display Drives Search”

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ADOTAS – In this new infographic, contextual/behavioral ad targeting software company Pretarget suggests search and display — often seen as performing entirely different functions and occupying two dissimilar sections of the online ad ecosystem — go hand in hand more comfortably than you might think. While the term “banner blindness” gets tossed around a lot, Pretarget suggests here that those display ads are more widely noticed, and acted upon by consumers, than they get anecdotal credit for. Studies demonstrate seeing display ads impacts the terms people search for, and that searching after viewing a display ad lifts conversion rates substantially. The infographic also offers a few suggestions for making the most out of a two-pronged display and search approach to an ad campaign. Check it out (click to enlarge):

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