Video: “The Future of Publishing” Talks Affiliate Marketing

Written on
Apr 13, 2012 
Brian LaRue  |

ADOTAS – For a publisher, the prospect of affiliate marketing might be cause for hesitation — just like any move into uncharted territory — but it’s also a potentially potent means of forging valuable relationships. In the latest edition of video series The Future of Publishing, VigLink CEO Oliver Roup – once again sitting in for our regular host, Murray Newlands — speaks about just those issues with LinkTrust Systems president Bret Grow, eHealth director of business development Phillip Kidwell and Rakuten LinkShare director of client services Gary Warnes. In other words, as Roup points out, we have here an advertiser, an affiliate network and an ecommerce back-end system. Kidwell calls affiliate marketing “the secret weapon in the online market” and Warnes says it’s “a way to acknowledge another community,” and over the course of this discussion, the four talk about when to work with a network, when to take affiliate marketing in-house, what kinds of audiences can be reached with which approaches, and other means of learning how to work with affiliates in a way that’s most effective for your specific business. This is the first of three parts of the discussion:

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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