Video: “The Future of Publishing” Affiliate Marketing Tips Concludes

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ADOTAS – A while back, VigLink CEO Oliver Roup sat down with LinkTrust Systems president Bret GroweHealth director of business development Phillip Kidwell and Rakuten LinkShare director of client services Gary Warnes to talk about affiliate marketing from several sides of the issue, which became a three-part discussion for video series The Future of Publishing (you can see Part 1 here and Part 2 here). After rolling out the discussion gradually over the past couple weeks, now we have the conclusion. Here, the four execs talk about fraud and how to prevent it, as well as how to know which affiliate partners you should trust and how publishers can assure their sub-affiliates are legit. What are some red flags for fraud? How might one prevent fraud before it happens? How can technology help, and how important are human relationships? Here’s what they thought:

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