Video: “The Future of Engagement” Visits Foursquare Day

Written on
Apr 17, 2012 
Brian LaRue  |

ADOTAS – Yesterday, April 16, was Foursquare Day (16 is four squared, April the fourth month of the year; get it?) — often stylized in Twitterspeak as #4sqDay — on which Foursquare and the businesses into which Foursquare users can check in offered rewards for users. It was an orchestrated online and physical-world event that, as Future of Engagement host Murray Newlands points out in the latest episode of his video series, generated a ton of positive discussion. Here, Newlands takes a look at what Foursquare did right in its own social media marketing campaign: The check-in network is, he observes, “by its nature, a very communal thing,” and he credits Foursquare for involving both online and offline events in its process of expressing gratitude to its users. Watch now:

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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