Video: “The Future of Engagement” Looks Through Google Glass

Written on
Apr 11, 2012 
Brian LaRue  |

ADOTAS - This time on video series The Future of Engagement, host Murray Newlands looks right at Google, with the very loud buzz around its new augmented reality glasses, Google Glass. As the news spread over a week’s time, the Google Glass demonstration video topped 10 million views, and around social networks, a huge number of posts circulated — many of them (about a quarter of all shareable content in this discussion) photos, as it turns out. Newlands looks at what Project Glass, the social marketing campaign behind the glasses, did right: It started early, it gave the product a name right off the bat, it provided shareable content, it involved celebrity “influencers,” and it participated in the conversation. Here’s the video, and below it a graph breaking down where the conversation took place online:


Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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