Video: “The Future of Engagement” Looks Through Google Glass


ADOTAS – This time on video series The Future of Engagement, host Murray Newlands looks right at Google, with the very loud buzz around its new augmented reality glasses, Google Glass. As the news spread over a week’s time, the Google Glass demonstration video topped 10 million views, and around social networks, a huge number of posts circulated — many of them (about a quarter of all shareable content in this discussion) photos, as it turns out. Newlands looks at what Project Glass, the social marketing campaign behind the glasses, did right: It started early, it gave the product a name right off the bat, it provided shareable content, it involved celebrity “influencers,” and it participated in the conversation. Here’s the video, and below it a graph breaking down where the conversation took place online:



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