Video: “Future of Publishing” Continues to Talk Affiliate Marketing

Written on
Apr 18, 2012 
Brian LaRue  |

ADOTAS – Last week, we shared the first of a three-part discussion on affiliate marketing from video series The Future of Publishing. Now, we have the second part, in which VigLink CEO Oliver Roup asks LinkTrust Systems president Bret GroweHealth director of business development Phillip Kidwell and Rakuten LinkShare director of client services Gary Warnes some questions about how and when affiliate marketing works. Here, the discussion goes deeper, considering what affiliates themselves might find valuable in a publisher, how an affiliate program affects SEO (if at all), what to remember about targeting your program and the imperative that publishers understand their audiences in order to make the best decisions about affiliate partners. The video is below, and keep an eye on this space for Part Three:

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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