Video: “Future of Publishing” Continues to Talk Affiliate Marketing

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ADOTAS – Last week, we shared the first of a three-part discussion on affiliate marketing from video series The Future of Publishing. Now, we have the second part, in which VigLink CEO Oliver Roup asks LinkTrust Systems president Bret GroweHealth director of business development Phillip Kidwell and Rakuten LinkShare director of client services Gary Warnes some questions about how and when affiliate marketing works. Here, the discussion goes deeper, considering what affiliates themselves might find valuable in a publisher, how an affiliate program affects SEO (if at all), what to remember about targeting your program and the imperative that publishers understand their audiences in order to make the best decisions about affiliate partners. The video is below, and keep an eye on this space for Part Three:

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