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New Hires: The Weekly Rundown

Written on
Apr 6, 2012 
Author
Brian LaRue  |

ADOTAS- It’s Friday, and barring Circumstances Outside Our Control, you know what that means: Time for the weekly recap of executive hires throughout the digital advertising and marketing field, a summary of which movers and shakers have been particularly moving and shaking. Congrats to all, and if we’ve missed any, feel free to let us know:

Ad business management company Operative has named Francois DeCourtivron its CFO. Previously, he’d been COO of Incentone.

Digital marketing company and payment card supplier edo Interactive hired Jeff Sippel as its CTO. He had previously been vice president of marketing technology for Orbitz.

Andy Atherton is now senior vice president of strategic accounts for real-time advertising platform provider AppNexus. Atherton comes to AppNexus from Brand.net, where he’d been co-founder and COO.

Marci Weisler has been named COO of EachScape, a provider of a drag-and-drop platform for mobile app management. Formerly digital business director for Time Out New York, she’d most recently she’d been an independent advisor to both major brands and startups.

Customer engagement platform provider Front Flip named Josh Harbert its CMO. Harbert had earlier been senior director of marketing for Apptio.

Ali Swerdlow is now vice president of channel sales and marketing for LeadSpend, a data insights company for email marketers. This is a new position for the company. She’d previously been director of the Direct Marketing Association’s (DMA) Email Experience Council (eec).

Social curation and integration technology company Mass Relevance has named Matt Corey its CMO. He’d previously held the same position at Golfsmith.

Teal Newland is now vice president of sales for content discovery and recommendation engine provider StumbleUpon. This is a new position for the company. Before StumbleUpon, she’d been a vice president and group director at Digitas.





Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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