Infographic: “The Ultimate Customer Experience”


ADOTAS – Well, “ultimate” is a tall order, but in this new infographic, website testing and personalization company¬†Monetate claims it has the formula when it comes to the customer experience, both online and offline. Because, really, it’s not all about you, okay? You can develop a product that crushes all competitors’ offerings like bugs, but if your target customer is clicking around your website, confused, thinking, “Well, this is annoying,” you’re in a bad place. According the stats Monetate has compiled, 97 percent of customers said an online experience influenced whether or not they purchased a product or service, and 89 percent said they stopped doing business with a company after an unpleasant customer experience. Meanwhile, 73 percent said a “superior customer experience” would inspire them to purchase more from that business, and 65 percent said an online experience changed their perspective of a brand or its products or services. So, what’s to do? According to Monetate, the conversation should continue, both online and offline, between brand and customer; the brand should “talk to your customers like you know them” (through data targeting and other methods); and the brand should help the customer find what they’re looking both online and of. That’s just the start; scope the infographic below.


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