Infographic Set: March Social Trends Report

Written on
Apr 10, 2012 
Brian LaRue  |

ADOTASTaykey‘s raison d’etre involves pinpointing trending topics among a range of audiences, then leveraging those trends for the purposes of targeting pertinent ads to those audiences. Now, the company has released results related to what people between the ages of 25 and 35 were discussing online during the month of March. Looking at over 40,000 “social and user-generated online sources” (as an announcement from Taykey phrased it), their crew has laid out the top five topics online for men and for women in that age group. (Side note: Trailer for the new Twilight movie, really? You all are how old now? Well… better luck in April, eh, pop culture?)  From there, Taykey took a look at one trending topic among women (U.S. president Barack Obama) and one among men (the lottery), and examined the platforms and networks on which the discussion was most active over the course of the month, and the sentiment around those topics. They’ve put the results into an infographic triptych of sorts. Check them out, and think of how you might be able to harness this kind of online chatter in your own work:



Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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