Google Launches AdWords for Video

Written on
Apr 23, 2012 
Brian LaRue  |

ADOTAS - Today, Google launched AdWords for Video, a means of allowing businesses to build self-serve video ad campaigns via YouTube. In much the same way AdWords for search operates on a pay-per-click model, the video version runs on a per-view model, whereby the advertiser only pays if the viewer watches the ad to completion (since this is YouTube, the ads are delivered using TrueView technology, which allows the viewer to skip ads after a certain number of seconds has played). Users can also define maximum cost per view, or adjust bids based on engagement (taking into account, for example, click-throughs or shares). Current AdWords users can link up their YouTube and AdWords accounts, if they want, and in any case, the platform allows users to target audiences by language, location and other fairly straightforward demographics. From there, users can select videos they’ve already uploaded, set a bid and determine whether the ad is going to appear as pre-roll, adjacent to related videos or in search results. Google says AdWords’ video reporting delivers stats on what types of audiences are viewing the videos, how long they watch and what further actions they take.

Google’s shared a walk-through with screenshots, and also a step-by-step video.

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

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