Covario Launches SEO Reporting/Automation Spinoff

Written on
Apr 24, 2012 
Brian LaRue  |

ADOTAS - Search marketing/SEO services provider Covario announced today the launch of Rio SEO, a new set of content marketing, SEO and social media tools that’s actually meant to be a spin-off brand in and of itself. According to a Covario release, the Rio SEO is  intended for in-house SEO managers at “large and mid-size companies” and search marketers from agencies, and it’s  designed to help better automate and manage content marketing, auditing and reporting, and to evaluate how a business stands up to its competitors in search, via a set of self-service solutions.

The new suite has five offerings right off the bat: search analytics that audit, report on and recommend SEO methods; a website optimization tool that for ecommerce sites and websites that host a large amount of content; an automated mobile website builder and mobile optimization tool; social media ROI tracking and workflow management; and a tool designed to help SEO experts recognize, diagnose and fix SEO problems (the kinds of problems the aforementioned statement says are typically caused accidentally by other parties in a larger organization). The first four tools are “original Covario solutions rebranded,” and they include technology the company has patented in what the company says was the first patent for an SEO tools company, originally filed in 2006.

Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.

Reader Comments.

Leave a Comment

Add a comment

Tags: , , , , and
Article Sponsor

More News