41st Parameter Lands $13 Million in Funding


ADOTAS – Device recognition/fraud prevention and intervention/audience identification company 41st Parameter announced today it had received $13 million in funding. Georgian Partners led up this round — a Series D for 41st — and prior investors Kleiner Perkins, Northwest Venture Partners and Jafco Ventures joined in.

41st Parameter offers the FraudNet fraud detection and prevention platform — which, according to a statement from the company, is used by “75 percent of the world’s top banks, two-thirds of the world’s largest airlines, more than 120 of the top global ecommerce brands and thousands of SMB ecommerce retailers,” and which the company claims grew its business by 40 percent during 2011 — and also the privacy-forward device recognition service AdTruth (read a little more about AdTruth elsewhere on ADOTAS). The company says it’ll use its new funding to grow research and development, including advancing the two aforementioned services, hiring new engineers, expanding its global sales team.


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